Preservation efforts have maintained much of the town’s historic character, ensuring that modern development respects the aesthetic and functional principles of its original layout. Historic buildings also serve as tangible reminders of J.C. Penney’s vision and the town’s unique history.
Agricultural Modernization and Economic Shifts
Over time, agricultural operations in Penney Farms became more mechanized and diversified. While small-scale farming remained a feature of the town, modern equipment, irrigation techniques, and crop management strategies increased productivity and efficiency.
Economic diversification included cooperative ventures, partnerships with regional markets, and later real estate development associated with the retirement community. These shifts allowed Penney Farms to remain economically viable while preserving its social mission.
Retirement Community Development
In the latter half of the 20th century, Penney Farms became primarily a retirement community, serving residents seeking a faith-based, cooperative living environment. Housing, healthcare, and social programs were tailored to older adults, emphasizing both comfort and active engagement.
The community maintains its original ethos of cooperative work, volunteerism, and spiritual life, distinguishing Penney Farms from other retirement towns. Residents participate in governance, community maintenance, and cultural programs, preserving the town’s founding principles. shutdown123